top of page
01 UPGROUP Asia Logo (White).png

WE DELIVER A

WOW

EXPERIENCE AT EVERY STAGE OF YOUR EVENT

SCROLL DOWN TO FIND OUT WHAT WE'RE ALL ABOUT

Yong Jian's Video - Jun 24, 2025-VEED (2).gif

We are UPGroup Asia

We're an experience-led event agency with a passion for creating the extraordinary.
 

​With in-house expertise in event design, event planning & management, technical production, creative content and venue management, we work seamlessly across diverse event touchpoints.
 

​At a time when every interaction with your audiences matter more than ever, our integrated approach will redefine how you evoke a connection, engage and create a lasting impression at scale.
 

At UPGroup Asia, we don't just produce events - we craft experiences.

We've done work for

Event Design

Event Design

We chase the ideas that will not only transform your vision into reality but also translate into your event success. Guided by a strategic understanding of your goals and keen insights into your audiences, our client experience and creative teams work in tandem to ensure even our boldest concepts are grounded in purpose.

Our work

Global Sustainable Tourism Conference Singapore

Conferences | Global Sustainable Tourism Council (GSTC®) | Singapore

Learn how we helped set the benchmark for sustainable practices in events by showcasing practical ways to minimise waste across all attendee touchpoints and more.

GSTC 2024 Singapore

Hypebeast Live

Festivals, Brand Activations | Hypebeast | Singapore

Find out how our immersive zones helped Hypebeast deepen engagement with its community in Asia at the first-ever Hypebeast Live in the region.

Hypebeast Live

The Great Christmas Eve Street Party

Festivals | Orchard Road Business Association (ORBA) | Singapore

Find out how we brought the sights, atmosphere and emotions of Singapore’s first-ever Christmas Eve street party to life.

The Great Christmas Eve Street Party

Tourism Industry Conference

Conferences | Singapore Tourism Board (STB) | Singapore

Find out how we made storytelling and intuitive learning for attendees the centre of our commitment to deliver the most ambitious Tourism Industry Conference yet

Tourism Industry Conference

Seedly Personal Finance Festival

Conferences, Brand Activations | Seedly | Singapore

Learn how we weaved our creativity and our event production expertise to bring Singapore’s largest personal finance festival to life.

Seedly Personal Finance Festival

Lazada Festive Pop-Up

Brand Activations | Lazada | Singapore

Find out how we rethought the very concept of a retail space to showcase Lazada's LazMall and LazMall Prestige channels in the heart of Orchard Road.

Lazada Festive Pop-Up

Create your next event experience with us

If you're an existing client, please contact your Client Experience Manager.

Which type of event are you holding?
My event budget is ...
bottom of page