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OUR WORK

SG MARK AWARDS & DBCS GALA DINNER

Gala Dinner | Design Business Chamber Singapore (DBCS) | Singapore

About the event

The Design Business Chamber Singapore (DBCS) is behind the Singapore Good Design (SG Mark) Awards.
 

Held annually since 2014, the awards recognise and celebrate the organisations and teams whose works in architecture, product design, user experience design and other design disciplines have had a significant positive impact on businesses and communities across Singapore and the broader region.

SG Mark Awards & DBCS Gala Dinner

The challenge

With Jewel Changi Airport being the venue sponsor of the awards in 2022, DBCS decided to host the event at Cloud9 Piazza.
 

Located at the top level of the complex, Cloud9 Piazza is surrounded by views of the latter’s lush greenery and the iconic Jewel Rain Vortex.
 

To interpret this grandeur for the awards, we were careful to turn to choices in venue design that complemented the nature-inspired look of the space.

Our proposition

We focused on creating soft details throughout the space, with our wash lights playing off the foliage and the ceiling-spanning windsails to captivating effect.
 

In designing the stage, our priority was to not only preserve views of the Jewel Rain Vortex but also make it the backdrop of the awards. This led us to flank the stage with two LED walls, which help to frame the waterfall and create a one-of-a-kind experience for both award winners and guests.
 

We also piloted a pair of LED butterfly drones over guests at 9pm, coinciding with the waterfall’s nightly light and music showcase to a unison of ‘oohs’ and ‘ahhs’.

SG Mark Awards & DBCS Gala Dinner
Event floor plan

Aesthetics aside, the non-linear footprint of Cloud9 Piazza called for creative solutions in spatial planning.
 

To unlock as much space as possible from the 1,000 sqm venue, we drew up a floor plan that allowed us to make granular adjustments on demand, up till its finalisation - critical for comfortably seating an ever-expanding guest list.

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