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Aloft Singapore Novena is the world’s largest Aloft property, offering 785 guest rooms and six versatile event spaces. Designed for modern travellers and event planners, the hotel blends style, advanced technology and attentive service to create venues that adapt seamlessly to a wide range of occasions. Balestier Ballroom The Balestier Ballroom is the hotel’s largest venue. Spacious and pillar-free, it features soaring ceilings and state-of-the-art audio-visual technology, including an 18x10ft LED videowall and LCD projectors. It accommodates up to 260 guests in banquet setup or 350 in theatre style. Clients often highlight the LED videowall and the Chinese Lantern chandelier as standout features that add a memorable touch to their events. Zhongshan Room The Zhongshan Room provides an intimate setting for medium-sized gatherings. Floor-to-ceiling glass windows flood the space with natural daylight and frame stunning views of Zhongshan Park. The room accommodates up to 120 guests banquet-style or 150 in theatre setup, making it an elegant choice for both corporate functions and private celebrations. Event Lawn The Event Lawn is a landscaped outdoor venue for smaller gatherings of up to 50 guests. With its serene and picturesque setting, it is especially popular for romantic solemnisations and garden-style events. The exclusivity and charm of the space give an intimate feel to every occasion. Catering and Service Food and beverage offerings cover a wide range of cuisines, with Western, Chinese, Halal, Indian and vegetarian menus available. The hotel’s sales, operations and banquet culinary teams are often praised by clients for their personalised service and thoughtfully crafted menus. Verified TripAdvisor reviews highlight the attentive approach and care that go into making each event memorable. Accessibility and Logistics Located in the West Wing on Level 2, the event spaces are easily accessible for both planners and guests. With 785 rooms on-site, attendees benefit from convenient accommodation. Planners have access to 299 shared parking spaces at Zhongshan Mall, dedicated VIP driveway lots, a loading and unloading bay, a cargo lift and a designated coach bay. These features ensure smooth logistics from start to finish. Versatile Event Solutions From the pillar-free Balestier Ballroom to the park-view Zhongshan Room and the landscaped Event Lawn, Aloft Singapore Novena offers spaces suited to conferences, corporate seminars, dinners and dances, networking sessions, weddings, solemnisations, cocktail parties, poolside parties, product launches, summits and workshops. With advanced technology, flexible layouts and attentive service, the hotel ensures every event exceeds expectations. Aloft Singapore Novena, the world’s largest Aloft with 785 rooms, is a launchpad for productive, connected and energising meeting experiences. With five indoor venues and one outdoor space, the hotel provides the ideal setting for everything from intimate workshops to large-scale celebrations.

Jump to content Define your event's purpose and tone Check whether your emcee is comfortable with your topic Ensure your emcee is versatile enough for different segments of your event Assess your emcee's ability to improvise Consider your chemistry with your emcee Some of the most popular ways to engage your guests or attendees at your event – whether it’s a conference, a gala dinner or brand activation – include an immersive onsite experience, gamification and even live performances. But an emcee should definitely be at the top of your list if you’re looking to deliver an event experience that your guests or attendees won’t be in a hurry to forget. Besides helping to facilitate transitions between the different segments of your event, the right emcee is able to create energy during key moments. So how do you choose an emcee who not only understands your vision but also brings his or her unique sparkle to make your event shine? Let’s find out. 1. Define your event’s purpose and tone Are you organising a black-tie gala or bringing together industry experts and leaders at a summit? Or are you set on turning heads at a pop-up event or drumming up excitement at a community festival? The former will benefit from a more formal approach, while the latter will gain from a dose of light-heartedness. Regardless of the purpose of your event, it’s crucial to ensure that your emcee will be able to keep up with its tone and resonate with your guests or attendees. Review videos of your emcee at past events, which will help give you a better idea of the type of event that he or she is more experienced in emceeing. 2. Check whether your emcee is comfortable with your topic With a key role to play in connecting your guests or attendees with your event, it’s important for your emcee to be able to buy into the topic at hand, according to Kyle Ravin. Kyle has been an event emcee for 14 years and regularly collaborates with us. Although most emcees would prepare themselves for your event by researching your topic beforehand, you’ll still want to check whether your emcee is comfortable with it. If your topic is technical or specific to an industry, getting help from an insider or thought leader to moderate conversations will prove more effective, Kyle adds. 3. Ensure that your emcee is versatile enough for different segments of your event Evidently, the overall tone – and the emcee you hire – shifts with the type of event that you’re organising. But each type of event still carries with it a unique flow that only a versatile emcee can master. For example, a conference may open with a live musical performance before settling into a rhythm of panels and workshops. A versatile emcee should understand how to strike a balance between two distinct emotions, Kyle says. This means being able to lean into the gaiety of the opening ceremony while being concise when weaving the other sessions together. 4. Assess your emcee’s ability to improvise Even the most thoroughly planned event can fall victim to unforeseen circumstances such as technology breakdowns or speaker no-shows. One of the hallmarks of a good emcee is his or her ability to stay calm in the face of hiccups and think on his or her feet, Kyle says. “The whole team may be scrambling to fix the problem behind the scenes, but the emcee needs to carry on with the show without alerting the guests or attendees to what’s happening,” Kyle adds. One of the ways to test your emcee’s knack for improvisation is to present him or her with an unexpected scenario and observe how he or she tackles it. You could also throw your emcee a curveball question and evaluate whether he or she is able to respond engagingly. 5. Consider your chemistry with your emcee Many have likened choosing an event emcee to choosing a partner – and they’re not wrong. After all, what’s the foundation of a successful working relationship if not good chemistry? For this reason, we encourage going beyond your emcee’s resume and portfolio and prioritising a face-to-face meeting. During the meeting, look out for non-verbal cues that indicate his or her interest in your vision and excitement about contributing to the success of your event. If your emcee offers insights and ideas for your event or shares your organisation’s values and mission, we’d say it’s a great start! Choose from our network of trusted event emcees With any event being a significant investment today, the last thing you want to worry about is whether your emcee is able to engage and connect with your guests or attendees and guide your event agenda from start to finish. Having planned and managed over 1,000 events, from high-profile galas attended by ministers to brand activations and festivals in the heart of Orchard Road to international summits and conferences, we have come to work with a trusted network of event emcees whose successes echo the events they have hosted. Find the ideal emcee for your event or design your event experience from the ground up with us today.

Jump to content Share your company story Tailor your proposal to each potential sponsor Design event sponsorship packages that appeal to different budgets Provide a detailed breakdown of your attendee data Include case studies in your event sponsorship proposal Make your call to action specific Your event’s funding hinges on your event sponsorship proposal. A lacklustre proposal could mean missing out on crucial financial support. So how do you craft an event sponsorship proposal so compelling that sponsors won’t be able to resist throwing their weight behind your event? In this article, we’ll reveal the key ways top event organisers are designing their event sponsorship proposals. Implementing these steps will not only help make your proposal look professional but also turn your event into an attractive sponsorship opportunity. 1. Share your company story Your event sponsorship proposal, by all accounts, won’t be the first proposal that a potential sponsor is receiving, so you need to leave a lasting impression. And what better way to create an impression than to reveal something that you really believe in or that’s close to your heart? Some questions that could help you craft your story include: Why was your company founded? What challenge is it solving, and for whom? What has your company accomplished? What’s the ambition of your company? Pro tip: If your company is new to the industry or if you’re struggling to find a hook, look to your company’s vision, mission and core values for inspiration and augment them with stories of how you’re living up to those. 2. Tailor your proposal to each potential sponsor Like anyone, sponsors enjoy feeling valued and knowing that you’ve put in the effort to understand them. Be sure to pay close attention to details such as their event sponsorship history, their brand values, their marketing objectives and even their product pipelines. Having this wealth of information at your fingertips allows you to anticipate the needs of each potential sponsor and explain more clearly how a presence at your event could help meet those needs. For example, if a potential sponsor has just introduced a new product or service, you could sell your event as an opportunity to showcase or demo it on stage – perfect for raising awareness of it among your event attendees. Pro tip: While a potential sponsor’s brand values are usually readily available on its website, uncovering its event sponsorship history, marketing objectives, and product pipeline can be more challenging. We recommend diving into the potential sponsor’s social media pages, press releases and industry publications. 3. Design event sponsorship packages that appeal to different budgets Sponsors of Seedly Personal Finance Festival 2024 were categorised into main title, lead, platinum, gold, silver and bronze sponsors. (Photo: Seedly) Sponsoring your event will not be an insignificant investment, so a rule of thumb is to provide multiple tiers of sponsorships for potential sponsors to choose from. Moreover, having a wide variety of event sponsors would help create a more dynamic attendee experience. Detail clear benefits for each sponsorship tier. Examples include: Naming rights: The whole event, zones or stages Logo placement: Event website, social media pages, signage, programme, app, branded merchandise etc. Exhibition booth: Size of booth and location of booth (high- or lower-traffic area) Speaking opportunities for sponsor’s representatives: Moderator, keynote speaker or panelist Exclusive access to attendees during the event: VIP lounge access or special networking segments Outreach efforts to attendees before and after the event: brand mention in press releases, social media mentions and hashtags, dedicated email blasts etc. Pro tip: Be open to customising your event sponsorship packages to meet the unique needs and goals of potential sponsors. This approach is especially helpful in securing first-time sponsors, allowing them to assess the collaboration and encouraging them to return in the future. 4. Provide a detailed breakdown of your attendee data As an event sponsorship is, in essence, a marketing tactic, a potential sponsor is going to target a positive ROI. Being able to offer an overview of your attendee data – if you’ve hosted a similar event in the past – is invaluable and goes a long way towards assuring a potential sponsor that it’ll be able to achieve that ROI. Apart from aggregating data such as the number of attendees, genders and age groups, consider highlighting demographics like the countries or regions your past attendees are from, the industries they represent, their level of influence in the decision-making process and past conversion rates. Pro tip: If this is the first time that you’re organising your event or if you don’t have data on your past attendees, you may want to underscore the demographics of your social media followers and email subscribers. Chances are you’ll be promoting your event to them, so data points on them could also offer a potential sponsor a good idea of who will be attending your event. 5. Include case studies in your event sponsorship proposal Nothing speaks louder about the value of sponsoring your event than proof of success. While written or video testimonials which extoll the strength of your working relationships with past sponsors are certainly advantageous, case studies that demonstrate the strong ROI they achieved builds much-needed credibility. Wrap your case study up with an eye-catching statement: “At last year’s [event name], we empowered [name of sponsor] to attain 1,000 new signups and boost product inquiries by 30%. Here’s what they had to say about working with us …” 6. Make your call to action specific No matter how compelling your event sponsorship proposal is, it needs a clear call to action (CTA) to guide a potential sponsor towards a next step. Instead of leaving just your name and contact information, direct it to schedule a meeting with you, request for a formal response by a specific date or send them to a landing page for further information. Pro tip: To boost conversion, try creating urgency by implying that you’re offering a time-sensitive event sponsorship opportunity. Use phrases such as “Early-bird discounts available till [date]”, “We’re filling up fast! Contact us today to secure your sponsorship!” and “Act now to secure your brand visibility!” Close the deal and secure funding with a stellar event sponsorship proposal In conclusion, a successful event sponsorship proposal does more than just inform. It appeals to potential sponsors’ emotions, demonstrates thorough research, caters to their needs and drives action – that is, compelling sponsors to invest in your event. If you need expert support, we’re happy to work in close consultation with you to design tailored event sponsorship proposals that showcase the unique value your event will bring to potential sponsors.